our mission

To put People Analytics -- as a discipline -- at the centre of Business.


our philosophy

Insight222 aims to achieve its mission through providing tools, research, learning and development via our signature program, The People Analytics Program.

Members of The People Analytics Program are people and HR analytics leaders and practitioners from some of the world's most well known organisations. Through our workshops, on-line collaboration, individual networking, training  and our design thinking techniques, they improve their expertise and value they provide to their organisations.

In short, Insight222 helps HR be the lead facilitator in analysing how work gets done and to create cultural and economic value through the wise and ethical use of people analytics. 


our background

Insight222 was founded in 2017 by experts in Human Resources, People Analytics and Executive Networking.

During the second quarter of 2017, the founders of Insight222 undertook research on the people analytics profession and what Chief Human Resources Offices saw as the opportunity for the next three years. It was clear that there are numerous reasons why people analytics is not gaining as much respect and impact as it could (see synopsis of the survey here).

The research study led the founders to undertake workshops at which people analytics leaders and practitioners from almost 50 of some of the world's best known brands attended four Charter Meetings in Amsterdam, San Francisco, New York and London. Following these meetings the founders established The People Analytics Program...and Insight222 was born.


our company

Insight222 operates under two partnership companies.

Insight222 Limited is a private limited company registered in England and Wales in 2017, with company registration number 10926588. The registered address is 6th Floor, 25 Farringdon Street, London EC4A 4AB, United Kingdom. The directors are Jonathan Ferrar and Volker Jacobs.

Insight 222 LLC is a California-based corporation headquartered at 1840 41st Ave., Ste. 205, Capitola, CA, USA.