Our Team

Email any of our team members to learn more about the People Analytics Program and the work we do at Insight222.



Jonathan Ferrar

Co-Founder and CEO with a focus on clients in Europe

Jonathan is a globally respected speaker, author and business adviser in HR strategy, workforce analytics, and the future of work. Jonathan has worked in corporate business for 25+ years for companies like Andersen Consulting (now Accenture), Lloyds Bank, and IBM where he served as executive manager for 10+ years. He is a keynote speaker, co-author of The Power of People, and Board Member of the CIPD.

You can contact him at jonathan.ferrar@insight222.com.


Al Adamsen

Co-Founder and CEO with a focus on clients in North America

Al is a globally known adviser, educator and thought leader in the areas of talent strategy, workforce planning and analytics, talent measurement, and organizational change. He is also the founder of Talent Strategy Institute and has held leadership roles at Ernst & Young, Gap Inc., Infohrm, and Kenexa (now IBM).

You can contact him at al.adamsen@insight222.com.


David Green

Board adviser and Non-Executive Director

David is a globally respected writer, speaker, conference chair, and executive consultant on people analytics, data-driven HR and the future of work. He helps HR practitioners and organizations leverage data and analytical thinking to drive positive business outcomes, improved performance, and better employee experience. He has worked for a number of businesses, most recently as the Global Director for People Analytics and Watson Talent at IBM.

You can contact him at david.green@insight222.com.


Ian Bailie

Operations Director with a focus on co-creation and online learning

Ian is a results-oriented HR leader with 15+ years' experience in people analytics, talent management, and workforce planning. Ian specializes in driving innovation across HR, most recently at Cisco where he led a global team. He is an in-demand speaker who presents regularly on People Analytics and the digitization of HR.

You can contact him at ian.bailie@insight222.com.


Stacey Smith

European Content & Customer Lead

Stacey has a deep background in sales and customer success most notably with CEB (now Gartner). In addition to core sales and marketing experience, Stacey also has expertise in commercial strategy, key account management, sales effectiveness, training, learning and development, coaching, internal communications, and change management.

You can contact her at stacey.smith@insight222.com.


Dirk Petersen

Co-Founder and North American Content & Customer Lead

Dirk has held leadership positions in operations and HR for 15+ years, working in the private and public sectors in Europe and the U.S. With degrees from Harvard Business School and Wharton, Dirk’s functional expertise spans workforce analytics, performance management, and workforce planning.

You can contact him at dirk.petersen@insight222.com.

Volker Jacobs CEO TI People 1(1).jpg

Volker Jacobs

Co-Founder and Executive Director

Volker has worked for U.S. and European consulting companies, started his own online bench-marking and HR management consulting business, and sold both businesses to CEB (now Gartner) where he held an executive position with a global responsibility for HR consulting and HR technology. Volker now works with CHROs and HR leadership teams of global companies on innovation and digitalisation of HR.

You can contact him at volker.jacobs@insight222.com.